If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH


I am a certified ActionCOACH Business Coach and I coach business owners to make their businesses more EFFICIENT and PROFITABLE. In only 8 months after being coached by me, one of my clients profits increased by 225% despite COVID.  I also help my clients to move from working IN their businesses to working ON their businesses which allows them to achieve a better work-life balance so that they can do what they want when they want.

ActionCOACH is the worlds #1 Business Coaching firm and has more than 50 coaches in South Africa and more than 1000 offices in 80 countries with Proven Systems & Tools to grow any business to greater profitability backed by a 7point guarantee.

I am well qualified with over 40 years of business experience in local and international companies at board level in a number of industries i.e. Financial, Motor, Engineering, Pharmaceutical, Construction, Mining and Manufacturing. I also have a history of working in the professional training & coaching industry. I am skilled in HR Policies, Labor Relations, Succession Planning, Recruiting, and Deferred Compensation. I am a strong business development professional with a Masters Degree in Human Resources and Cost Accounting from the University of Pretoria. 

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  • Is your business generating less cash than you’d like?
  • Are you struggling to recruit, retain & develop the depth of talent needed to build a great company?
  • Are you looking for fast and effective improvements in your business?
  • Are you working longer hours than you’d like?
  • Are your marketing and sales campaigns delivering less than you’d like?

ActionCOACH has been helping people and businesses to work through these kinds of issues for over 15 years. The knowledge and systems developed over that time have brought significant improvements to hundreds of thousands of businesses around the world.

When you’re ready to massively improve your business, your income and your lifestyle, call to arrange a complimentary consultation and together we’ll explore the possibilities for you and your business.
We’d like to find out more about you, click below for a free session with ActionCOACH.